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FAQ

Most frequent questions

Search Engine Optimization is the method of improving the volume and quality of traffic to your website through organic search engine results. SEO includes a lot of tasks and should focus on more valuable traffic.

SEO is of two types On-page and Off-page:

  • On-page SEO is improving your website structure according to search engine guidelines. 
  • Off-page SEO is building links and improving your website presence on the internet in a relevant niche to your business

Content marketing is the strategic marketing approach of creating and sharing valuable, appropriate, and regular content to attract and gain a clearly defined audience – intending to drive successful customer action.

In short, rather than pitching your products or services, you are presenting information that makes your prospect more intelligent. The nature of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable knowledge to customers, they eventually reward us with their business and loyalty.

If the content of a page makes someone talk, it symbolizes authority, credibility, and/or trustworthiness. Thus, links on pages are like votes of trust, credibility, and authority. The more links a page gets, the more votes they are acquiring, which can enhance their ranking on search engine

Pay Per Click marketing or PPC points to a mode of search marketing in which advertisers buy visits to their website by paying a fee each time one of their display ads is clicked. It facilitates a bid-based online platform through which advertisers can bid for ad placement in sponsored search results. Businesses should expect to pay on average, $1-$2 per click to advertise on the Google search network.

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